Strategy is at the heart of everything we do

At Brain Tag, strategy is at the heart of everything we do. For us, strategy is about making the critical and integrated decisions that are necessary to achieve business goals in a complex and uncertain world.

What we believe

Strategy is dynamic

We believe that strategy development is a dynamic process. The formulation of strategy occurs through an analytical and creative process which is continually updated and informed by market feedback. In a fast-changing world, strategy cannot stand still.

Weigh risks and rewards

We recognise that risk is inherent to any strategic decision. We believe the responsibility of a consultant is to carefully weigh these risks against the opportunities in an unbiased decision-making process, providing executives with a deeper and more comprehensive understanding of the options open to them.

Results require alignment

While strategy starts by giving a business its direction, achieving results requires alignment of people and initiatives. This alignment is an integral part of strategy. The right organisational structure, team and processes are necessary to ensure that the entire organisation delivers on the objectives.

Client context is everything

From our deep experience in developing strategy with our clients, we appreciate that the internal dynamics of an organisation are just as important as the external market realities. When advising our clients we always ensure that our recommendations take account of the client’s capabilities, resources and culture.

Leadership is crucial

We know that ultimately leadership will play a crucial role in the success or failure of any strategy. Therefore part of our role as consultants is to develop and promote leadership skills across our clients' organisations, ensuring that they retain the focus and discipline in strategy execution long after our engagement ends.

Big issues in strategy

Rising volatility and uncertainty

Today business leaders in India confront a challenging world. Long periods of stability and high growth have been replaced by a ‘new normal’ of increased market volatility and economic uncertainty as India becomes more closely integrated with an increasingly complex global economy.

Shifting market landscape

The competitive environment is changing fast, creating new opportunities and threats. On the one hand, markets are maturing and competition is intensifying as new types of competitors arrive on the scene and industry boundaries blur. On the other hand, the emergence of new customer segments and behaviours is creating new spaces in which to pursue growth.

Technological disruption

More than ever, the acceleration of technological progress is driving the process of change. Its ability to create new markets and disrupt established ones has placed technology at the top of the CEO’s agenda.

Impact of government policy

Although the role of government in the Indian economy has transformed since the days of the ‘licence Raj’, policy decisions on Foreign Direct Investment, taxation and industry regulation can still have a major impact on business success.

How we work

We bring deep insight

We bring deep insights and understanding of the macro and micro economic forces affecting an industry to reveal where a winning advantage lies for our clients.

We develop a full range of options

Our insights enable us to develop a full range of strategic options and ensure that no viable opportunity is missed. For each option we are always clear in highlighting the risks and their implications for our clients’ businesses.

We bring a dispassionate viewpoint

Throughout this process we apply a dispassionate viewpoint and multiple perspectives, to avoid the traps that can result from biases in decision-making. This enables us to recommend the best way forward to our clients.

We take a fully customised approachIn every engagement our approach is highly customised because we understand the vital linkages between our clients’ capabilities to implement and a strategy’s ultimate success.


Contact Us

We just want to have great people working for us


402, T.C. Jaina Tower III, A-1, Janak Puri, Pankha Road, New Delhi - 110058 India

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